10 Best PPC Agencies for B2B SaaS at €2M–€10M ARR

A B2B SaaS company between €2M and €10M ARR typically spends somewhere between €10,000 and €60,000 a month on paid media. To a freelancer, that is a large account worth protecting. To a global performance agency, it is a small one, handled by whoever is most junior that quarter. The company sits in a band where it is too big for one person and too small to be anyone's priority.

The budget is also big enough to waste properly. At €30,000 a month, a campaign structure that rewards cheap form fills can burn through a quarter of a million euros a year before anyone notices the pipeline has not moved. And the team watching it is usually one marketer, sometimes the founder, with neither the time to audit the account nor the background to know what a good one looks like.

After analysing paid media performance across more than 200 B2B SaaS accounts, the agencies that do well for companies in this band share a profile. They are specialist enough to know SaaS, small enough to put senior people on a mid-sized account, and honest enough to say when paid is not the constraint. Size and fit predicted results more reliably than reputation or awards.

This guide ranks ten PPC agencies by how well they serve B2B SaaS companies at €2M–€10M ARR: the budget they expect, who works on the account, what they measure, and where each one stops being the right choice.

What Paid Media Looks Like Between €2M and €10M ARR

Paid acquisition changes character as a SaaS company grows. Below €2M ARR it is usually an experiment run by a founder or a generalist. Above €10M it is a department with its own head. In between, it has a particular shape, and an agency has to fit it.

One or two channels carry most of the spend. Typically Google Search for demand that already exists and LinkedIn for reaching named roles and companies. Meta, YouTube, and programmatic are occasional tests. The agency needs real depth on the main two, not breadth across ten.

Conversion volume is thin. A company in this band may produce forty to two hundred qualified opportunities a month across all sources, and only part of that from paid. Automated bidding works best with plenty of data. An agency has to know how to feed the platforms useful signals without enough of the most valuable ones, by mixing earlier and later conversion events.

Nobody in-house is a paid specialist. The person managing the agency is usually a head of marketing covering everything, or the founder. They can set goals and judge results but cannot audit bid strategies. That puts a premium on agencies whose reporting is plain and whose recommendations come with reasons.

Every euro competes with a hire. At this stage, an extra €10,000 a month of ad spend is weighed against a salesperson or an engineer. Paid media has to show what it returns in pipeline, not in clicks, or it loses the argument at the next budget review.

Why Agency Size Matters More Than Agency Quality at This Stage

A brilliant agency can still be a poor choice if your account is small by its standards. Three things decide how much of an agency's talent a company in this band will actually receive.

Who runs the account after the pitch. Senior people win new business. In larger agencies, the work is then often passed to someone with a year or two of experience, supervised from a distance. For a €25,000-a-month account at a firm whose typical client spends €200,000, that handover is almost certain. Ask by name who will log into your ad accounts each week.

How much each account carries. An account manager responsible for twelve clients has a few hours a week for each. That is enough to keep campaigns running and too little to rethink them. Smaller specialists, and agencies that limit accounts per person, tend to give mid-sized clients a larger share of attention.

What the minimum engagement assumes. Some agencies set fees or minimum spend that only make sense for larger budgets. Others are built for companies spending a few thousand a month and will struggle with the complexity of a €50,000 account across two platforms and a CRM integration. The right agency's typical client looks like you.

The ten agencies below were chosen with that in mind. Several large, well-regarded firms were left out because companies at €2M–€10M ARR would sit at the bottom of their client list.

How We Chose These Agencies

• Budget fit: Is a monthly ad spend of €10,000 to €60,000 inside the agency's normal range, neither too large nor too small?
• Seniority on the account: Does the agency say publicly who does the work, and are those people experienced?
• SaaS knowledge: Does it work mainly with software companies and understand trials, demos, and long sales cycles?
• Measurement beyond the platform: Can it connect ad spend to outcomes in the CRM, or does reporting end at the ad dashboard?
• Clear commercial terms: Is the fee structure understandable, and does it avoid rewarding spend for its own sake?

Each entry explains where the agency fits best within the €2M–€10M ARR range and where it does not.

The 10 Best PPC Agencies for B2B SaaS at €2M–€10M ARR

1. dimartec

Best for: Post-PMF B2B SaaS and fintech at €2M–€10M ARR that want paid media run alongside the landing pages, lead handling, and CRM reporting that decide whether ad spend turns into revenue

dimartec builds Revenue Engines for B2B SaaS and fintech companies, and the €2M–€10M ARR band is its core market. Performance Paid Media is one of five integrated services, with CRO, GEO, Lead Gen & Nurturing, and RevOps & Automation. That matters at this stage because the company rarely has the people to coordinate several specialist suppliers, and paid media on its own cannot fix a weak page or a slow follow-up.

Campaigns on Google and LinkedIn are built around the profile of customers who have already bought, using the CRM's closed-won records as the starting point. RevOps & Automation connects those records back to the ad platforms so bidding learns from outcomes, and reports pipeline by campaign in one place. CRO designs the pages the campaigns send traffic to. Lead Gen & Nurturing decides which leads go to sales immediately and which are nurtured.

The account is sized for a company with one marketing leader and no paid specialist. Reporting is written for someone who needs to make a budget decision, not for someone who reads bid strategy logs. A published engagement with a European IoT SaaS company running ads in five languages produced a 53% cut in ad spend and a 52% lower cost per SQL within twelve weeks, without pausing campaigns.

dimartec is a good fit when:

• Monthly ad spend has reached a level where waste is material, and nobody internal can audit the accounts
• Google and LinkedIn are run separately, perhaps by different people, with no shared view of what each contributes
• Landing pages were built for the website, not for the campaigns sending traffic to them
• The next budget review will ask what paid media returns in pipeline, and there is no clear answer

Key services

• Performance Paid Media: Google, LinkedIn, and Meta campaigns built on closed-won customer profiles
• RevOps & Automation: CRM integration, outcome signals passed to ad platforms, and pipeline reporting by campaign
• CRO: campaign-specific landing pages and demo flows
• Lead Gen & Nurturing: routing for ready leads and nurture for the rest
• GEO: visibility in AI search, reducing dependence on paid traffic over time

Why dimartec stands out at €2M–€10M ARR

• Built for this revenue band and the team size that comes with it
• One team covers the ad, the page, the follow-up, and the measurement
• Reporting designed for budget decisions
• A published result with lower spend and lower cost per SQL together

Best fit: Post-PMF B2B SaaS and fintech at €2M–€10M ARR that want one accountable partner for paid acquisition and everything that determines its return.

2. Hey Digital

Best for: SaaS companies where paid social performance depends on a steady supply of new creative and matching landing pages

Hey Digital is a paid media agency based in Tallinn, Estonia, working only with B2B software companies. It reports more than $2.3 million in monthly ad spend under management and over 200 B2B SaaS clients. Its team handles strategy, creative, campaign execution, landing pages, and CRM-connected reporting in house.

Its value at this stage is production capacity. LinkedIn and Meta campaigns wear out as audiences see the same ads repeatedly, and a company with one marketer cannot produce new variants fast enough. Hey Digital makes SaaS ad creative quickly and builds the landing pages to match, which keeps tests running and performance from decaying.

Its client base sits mainly in small and mid-market SaaS, which places companies in this band near the centre of its experience. Public results are often reported as signups and cost per acquisition, which suits product-led companies. Sales-led companies should ask for opportunity-level examples.

Key services

• Paid search, paid social, and display for SaaS
• In-house ad creative
• Landing page creation and testing
• Conversion tracking and CRM-connected reporting
• Testing frameworks tailored to each client

Why Hey Digital stands out at €2M–€10M ARR

• SaaS-only, with a client base that matches this band
• Creative and landing pages produced by the same team as the campaigns
• European base and working hours
• Experienced with trial and freemium funnels

Best fit: Product-led or hybrid SaaS companies relying on paid social. Enterprise-focused companies should confirm the depth of pipeline reporting.

3. Lever Digital

Best for: UK and European SaaS companies that want experienced paid media practitioners working on the account for the full engagement

Lever Digital is an Edinburgh agency specialising in paid media for B2B SaaS. Its founders came from in-house roles at European SaaS companies and the venture firm Seedcamp, and it built its model around a common complaint: senior people pitch, junior people deliver. At Lever Digital the practitioners who scope the work also run it.

For a company at €2M–€10M ARR, that continuity is the main attraction. The person optimising the account understands what a SaaS board expects from marketing, because they have sat inside such companies. Campaigns on Google lean on tight keyword control and exclusion lists. LinkedIn work is planned around the roles that become pipeline, not around reach.

Its published partnership with Uplisting, a bootstrapped SaaS company, ran for four years and reported fivefold growth in trial signups alongside doubling revenue. Lever Digital was a finalist at the 2026 UK Paid Media Awards.

Key services

• Google Ads search and Performance Max
• LinkedIn and Meta advertising
• Attribution set-up linked to pipeline
• Creative strategy by platform
• Senior practitioner management throughout

Why Lever Digital stands out at €2M–€10M ARR

• Senior people stay on the account after the sale
• Founders with in-house SaaS experience
• A long client relationship with sustained results
• Based in the UK, convenient for European companies

Best fit: European SaaS companies that value senior attention over scale. Companies needing a wider range of services in one place may find the scope narrow.

4. Holini

Best for: Companies whose paid campaigns cannot be judged properly because tracking, GA4, or the CRM connection is broken

Holini is a PPC and analytics agency in Estonia working with B2B technology companies, staffed only by senior specialists. It runs Google, Microsoft, LinkedIn, and YouTube advertising, and treats tracking repairs, CRM integration, and dashboards as part of the same job.

This is relevant because many companies in this band are flying partly blind. Conversion tags were set up by a developer two years ago, GA4 was migrated in a hurry, and form submissions reach the CRM without their source. Optimising campaigns on that data improves the wrong thing. Holini fixes measurement first, then optimises.

Its published results include tripling the opportunity pipeline value for Veriff in three months and a 377% improvement in pipeline return on ad spend for another B2B technology client.

Key services

• Google, Microsoft, LinkedIn, and YouTube advertising
• Tracking and GA4 repairs
• CRM integration and offline conversion set-up
• Pipeline and KPI dashboards
• Senior-only account management

Why Holini stands out at €2M–€10M ARR

• Measurement is repaired before campaigns are judged
• Senior specialists only
• Named, pipeline-level results
• European base

Best fit: Companies that suspect their numbers are wrong before they suspect their campaigns. Those with clean tracking may not need the measurement work.

5. GrowthSpree

Best for: HubSpot-based SaaS teams that want CRM outcomes feeding Google and LinkedIn from early in the engagement, at a predictable monthly cost

GrowthSpree is a B2B SaaS demand generation agency with its own tooling for linking CRM results to ad platforms. Its system passes closed-won signals back to Google and LinkedIn and combines ad, CRM, and analytics data into one attribution view. It reports managing more than $60M in SaaS ad spend across over 300 B2B accounts.

For this band, the pricing matters as much as the tooling. GrowthSpree charges a flat retainer and works month to month, with plans that start at a level accessible to smaller companies. The fee does not rise with ad spend, and there is no long contract to escape if results disappoint.

Published results include a 3.4x return on ad spend at 36% lower cost per demo for Rocketlane and a 350% improvement in return on ad spend for PriceLabs.

Key services

• Google, LinkedIn, and Meta advertising
• CRM signal feedback to ad platforms
• Unified attribution across platforms
• Signal-based account targeting
• GEO as part of standard work

Why GrowthSpree stands out at €2M–€10M ARR

• Flat fee independent of ad spend
• Month-to-month terms
• CRM-linked measurement built into the service
• B2B SaaS focus

Best fit: HubSpot users wanting measurement-led paid media at a fixed cost. Landing pages and sales process sit outside its main offer.

6. SaaS Hero

Best for: Companies that want a paid media agency paid the same whatever the budget, with no long-term contract

SaaS Hero is a paid media agency for B2B SaaS that charges flat fees instead of a percentage of spend and works on monthly terms. It says it has worked with more than 100 B2B SaaS companies and reports in pipeline and net new ARR.

Its model suits companies in this band that are wary of agencies. A flat fee removes any reason for the agency to push spend up. Monthly terms let the company leave if results do not appear. Published case studies are stated in revenue terms, including $504,000 of ARR for TripMaster and an 80-day payback for TestGorilla.

Most information about SaaS Hero comes from its own website, so prospective clients should check its attribution practice and reporting directly before signing.

Key services

• Google Ads and LinkedIn Ads for B2B SaaS
• Flat-fee, monthly engagement
• Reporting in pipeline and new ARR
• B2B SaaS paid media only
• Account review before engagement

Why SaaS Hero stands out at €2M–€10M ARR

• Fee unaffected by ad spend
• No long contract
• Results stated in ARR and payback
• Specialised in SaaS

Best fit: Companies burned by percentage-of-spend agencies. Independent evidence is limited, so diligence matters.

7. Tuff Growth

Best for: Companies near the bottom of the band that want to test which paid channels work before committing larger budgets

Tuff Growth is a growth marketing agency focused on capital-efficient paid acquisition for SaaS companies. It charges a flat fee and works across Google, LinkedIn, and Meta, using an experimentation framework to test channels and creative before scaling budget.

At €2M–€4M ARR, many companies have never established which paid channel produces their best customers. Committing €30,000 a month on an assumption is a large bet. Tuff Growth runs structured tests at modest spend, measures them on cost per SQL and payback, and scales only what proves itself. The flat fee means the agency gains nothing from recommending more spend.

The experimental approach suits early in the band. Companies closer to €10M ARR with established channels may want deeper optimisation than a test-led model offers.

Key services

• Paid search and paid social
• Channel and creative testing before scaling
• Cost per SQL and payback reporting
• Attribution linked to CRM
• Growth experiment planning

Why Tuff Growth stands out at €2M–€10M ARR

• Flat fee with no incentive to grow spend
• Protects budget by testing first
• Measures channels on cost per SQL
• Suited to companies still choosing their channels

Best fit: Companies at the lower end of the band that have not yet proven a paid channel. Mature paid programmes need a different emphasis.

8. Obility

Best for: B2B technology companies with long sales cycles and buying committees, where paid media has to reach several people in each account over months

Obility is a performance agency that has worked only with B2B companies since 2011. Its services cover paid search, paid social, SEO, GEO, content, and revenue attribution, and it connects ad activity to pipeline in HubSpot, Salesforce, or Marketo. Published pricing guidance places typical engagements at $5,000 to $12,000 a month, which fits the middle and upper part of this band.

Its relevance is in how it handles complex sales. When a purchase involves an IT lead, a finance approver, and a department head, a single click from one person says little. Obility plans paid activity around the whole buying group and measures it against pipeline in the CRM. Named clients include Cloudflare, Snowflake, and Autodesk, and it holds a rating close to 5 out of 5 across 27 Clutch reviews.

Those clients suggest Obility is comfortable well above this band. Companies near €2M ARR should check that their account would receive senior attention.

Key services

• Paid search and paid social for B2B
• Revenue attribution in HubSpot, Salesforce, or Marketo
• SEO and GEO
• Content production
• Planning around buying committees

Why Obility stands out at €2M–€10M ARR

• Works only with B2B companies
• Pipeline attribution across the major CRMs
• Strong independent reviews
• Suited to long, multi-person sales cycles

Best fit: Companies in the upper half of the band selling higher-value contracts to committees. Simple, short-cycle products may not need its depth.

9. KlientBoost

Best for: Companies running several paid channels whose budget split was set by habit instead of evidence

KlientBoost is a PPC and CRO agency that manages Google, LinkedIn, Meta, and Microsoft advertising. Its Growth Grid scorecard measures each channel and campaign against the client's financial goals, and budgets are moved between channels as performance evidence builds, instead of waiting for a quarterly review. It reported an 88% client goal achievement rate for the first quarter of 2026.

Companies in this band often reach a point where they are running three or four channels, each started for its own reason and never compared directly. KlientBoost's method is built for that situation: rank the channels by what they produce and reallocate. Because it also does conversion optimisation, it can tell whether a weak channel has a targeting problem or a landing page problem.

KlientBoost works across many industries, not only SaaS. Buyers should ask for software-specific examples.

Key services

• Google, LinkedIn, Meta, and Microsoft advertising
• Growth Grid scorecard tied to financial goals
• Ongoing budget reallocation by performance
• Landing page and conversion optimisation
• Offline conversion set-up

Why KlientBoost stands out at €2M–€10M ARR

• A structured method for deciding where budget goes
• PPC and CRO in one team
• Frequent reallocation instead of quarterly reviews
• Published goal achievement figures

Best fit: Companies with a multi-channel mix that needs rationalising. Single-channel accounts will not use its main strength.

10. Impactable

Best for: SaaS companies where LinkedIn is, or should be, the main paid channel

Impactable is a LinkedIn advertising agency based in San Antonio, Texas, founded by Justin Rowe. It reports more than $50M in managed ad spend across over 200 active campaigns. Its approach centres on retargeting: using LinkedIn to warm up companies that have already shown interest, with paid search, programmatic retargeting, and website visitor identification added around it.

For many B2B SaaS companies selling to specific roles, LinkedIn is the only platform where they can reach exactly the right buyers. It is also the most expensive per click, so mistakes cost more. An agency that lives on the platform knows its formats, its audience tools, and its quirks in depth. Impactable's entry pricing is low enough for companies at the start of this band.

Its specialism is also its limit. Companies whose demand comes mainly through search will need Google expertise from elsewhere.

Key services

• LinkedIn Ads management
• Retargeting-led demand generation
• B2B paid search
• Programmatic retargeting
• Website visitor identification

Why Impactable stands out at €2M–€10M ARR

• Deep specialism in the platform most B2B SaaS companies depend on
• Retargeting approach suited to longer cycles
• Accessible entry pricing
• Experience with SaaS clients

Best fit: Companies whose buyers are best reached on LinkedIn. Search-led companies need a broader partner.

Why dimartec Approaches Paid Media Differently at This Stage

The other nine agencies cover the range of what a company at €2M–€10M ARR might need from paid media. Hey Digital supplies creative pace. Lever Digital and Holini supply senior attention, with Holini fixing measurement first. GrowthSpree, SaaS Hero, and Tuff Growth offer fees that do not climb with spend. Obility handles committee sales. KlientBoost rationalises channel mixes. Impactable goes deep on LinkedIn.

What none of them does is take responsibility for what happens after the click. At larger companies, that is fine, because a web team, a marketing operations team, and an SDR team exist to handle it. At €2M–€10M ARR they usually do not. The landing page belongs to whoever built the website. Lead routing is a HubSpot workflow nobody has checked. Reporting is a spreadsheet the head of marketing updates on Sunday evenings. A specialist paid agency, however good, is working on top of that.

dimartec's response is to bring those missing functions into the same programme. Performance Paid Media runs the campaigns. CRO owns the pages they point to. Lead Gen & Nurturing handles routing and follow-up. RevOps & Automation builds the CRM connection and the reporting. GEO adds a source of demand that does not depend on spend. For a company that does not yet have those teams, it is the difference between buying paid media and buying the result paid media is supposed to produce.

See how the Revenue Engine works: https://www.dimartec.co.uk/services/revenue-engine

Three Things to Check Before You Sign

One: Ask how your budget compares with their typical client. Ask for the median monthly spend across their current accounts. If yours is well below it, you will be a small client and should expect to be treated as one. If it is well above it, ask whether they have handled the complexity of an account your size.

Two: Meet the person who will run the account. Not the founder, not the strategist from the pitch, but the individual who will make changes in your ad accounts each week. Ask how many other accounts they manage and how long they have done this work.

Three: Ask what they would do in the first ninety days, and what they would stop. A competent agency should be able to describe, from a short audit, the changes it would make and the spend it would cut. Vague answers about discovery phases and learning periods suggest the agency has no view yet, or has not looked.

Frequently Asked Questions

How much should a B2B SaaS company at €2M–€10M ARR spend on paid media?

There is no fixed percentage, but many companies in this band spend in the range of €10,000 to €60,000 a month on ads, plus agency fees. A better starting point than a percentage is the cost of acquiring a customer you can afford. Work back from that through your conversion rates to the cost per opportunity you need, and test whether paid channels can deliver it at a small budget before scaling.

Should a company at this stage use a specialist PPC agency or a full-service marketing agency?

A specialist usually runs paid media better. A full-service agency usually connects it better to the rest of marketing. The decision depends on what else you have in place. If your landing pages, lead handling, and reporting are already strong, a specialist will add the most. If they are weak, a specialist will optimise campaigns that feed a leaky system, and an integrated partner may return more.

Is it better to hire an in-house PPC manager or an agency at this stage?

An experienced in-house paid specialist in Europe costs a substantial salary and covers one or two platforms well. An agency gives access to several specialists and to patterns from many accounts, for a fee that is often similar or lower. Most companies in this band start with an agency and bring paid in house once spend and complexity justify a dedicated person.

How long before a PPC agency shows results?

Expect early changes in efficiency within the first month, as wasted spend is cut. Reliable conclusions about which campaigns produce pipeline usually take two to three months, because B2B sales cycles mean opportunities appear weeks after the click. Closed revenue from new campaigns can take longer. Agree in advance which early indicators you will judge the agency on.

Choose an Agency Built for Your Size

At €2M–€10M ARR, the best PPC agency is rarely the most famous one. It is the one whose typical client spends what you spend, whose experienced people stay on your account, and whose reporting tells you what your money produced. Check those three things before comparing case studies.

The Revenue Engine combines Performance Paid Media, CRO, GEO, Lead Gen & Nurturing, and RevOps & Automation, so that a company without a large marketing team still gets paid campaigns backed by the pages, follow-up, and measurement that make them pay.

See how the Revenue Engine works: https://www.dimartec.co.uk/services/revenue-engine