Some thoughts...

As a fintech marketer, you are always looking for ways to stand out in a crowded and competitive industry. Here's one way to do it right,

Personalisation is an critical trend in fintech and banking, but it's important to remember that it's not a silver bullet.

For fintech companies, the adoption of green technologies and sustainable practices is a strategic imperative, essential for long-term success and relevance in an increasingly eco-conscious world.

Let's take a look at some examples of successful communication strategies used by fintech start-ups.

The importance of Know Your Customer (KYC) processes can't be overstated in Fintech. Here's why.

There are a few key factors that have contributed to Plum's success as a beloved and trusted fintech brand. Let's dig into it.

Influencer marketing offers financial brands a unique opportunity to expand their reach and connect with audiences.

There are both pros and cons to using influencers in the marketing strategy of a fintech start-up. In this article, we'll look at both sides of the discussion.

The truth is, the key to scaling a WealthTech business is all about understanding your target audience and creating a marketing strategy that resonates with them.

As a fintech start-up, it can be hard to stand out in a crowded market. But there's one strategy that's proven to be a game-changer for many companies: user-generated content.

When it comes to branding, many fintech companies tend to look and sound the same.

While it’s natural to want to impress with a comprehensive overview, the truth is that less is often more.

Explore the key types of investors you may encounter, offering insights into how they can help fund and shape your company.

Securing funding is a key moment in the journey of a startup that marks the transition from an idea to a business ready for growth. However, with this capital comes the weight of investor expectations.

By understanding the different stages of funding, choosing the right investors, and protecting your equity, you can set your startup on a course for growth and sustainability.

By focusing on data-driven strategies, engaging content, and strong customer relationships, B2B Fintechs can navigate this dynamic field successfully.

dimartec Founder, Matthew Johnson, has been named a "CMO to Watch" by the CMO Alliance, recognising him among the most influential marketing leaders.

Performance Max optimizes for volume, not quality. Learn why B2B SaaS companies are killing PMax and cutting cost per SQL by 30-50% with intent-driven Search.

Stop wasting money on logos and mood boards. Learn why category design beats branding for startups raising Series A and how to define your positioning.

Button color tests won't fix a broken funnel. Learn the 5-layer CRO stack that took a B2B SaaS company from 1.2% to 2.8% conversion in 30 days.