Brand Design
Not just an agency, we are
our philosophy
Your competitors are optimizing for share of market. You should be defining the market itself. Category leaders don't win by being better they win by reframing what "better" means.
Transformify
Global HR tech platform connecting businesses
Brighty App
A fintech platform uniting crypto and traditional banking.
Gurtam
Enterprise telematics and IoT platform (Wialon)
iDenfy
B2B SaaS identity verification for regulated industries
pinyya
Fintech/proptech redefining real estate co-ownership
Helsinki Fintech Farm
Nordic fintech accelerator and innovation hub
Pilsenga
Baltic fintech and B2B payment solutions provider
Wiex
Digital asset exchange and blockchain infrastructure
Transformify
Global HR tech platform connecting businesses
Brighty App
A fintech platform uniting crypto and traditional banking.
Gurtam
Enterprise telematics and IoT platform (Wialon)
iDenfy
B2B SaaS identity verification for regulated industries
pinyya
Fintech/proptech redefining real estate co-ownership
Helsinki Fintech Farm
Nordic fintech accelerator and innovation hub
Pilsenga
Baltic fintech and B2B payment solutions provider
Wiex
Digital asset exchange and blockchain infrastructure
Transformify
Global HR tech platform connecting businesses
Brighty App
A fintech platform uniting crypto and traditional banking.
Gurtam
Enterprise telematics and IoT platform (Wialon)
iDenfy
B2B SaaS identity verification for regulated industries
pinyya
Fintech/proptech redefining real estate co-ownership
Helsinki Fintech Farm
Nordic fintech accelerator and innovation hub
Pilsenga
Baltic fintech and B2B payment solutions provider
Wiex
Digital asset exchange and blockchain infrastructure
Approach
Reframe What Matters
Most companies fight to be the best answer to an existing question. Category leaders rewrite the question.
You don't win with superior features in a defined market, you win by making that market's definition obsolete.
Frame a new problem your competitors don't solve and can't pivot to own. Control the narrative, and every competitor becomes a footnote to your story.
Set the Industry Standards
When you create a category, you dictate the evaluation criteria. If you're in "marketing automation," you're judged on email opens. If you created "revenue orchestration," you're judged on pipeline velocity.
Competitors will copy your features. They can't copy being the standard.
Design the buying criteria before the market does, or before your competitor does.
Build a Movement, Not Campaigns
Categories don't spread through ad spend, they spread through ecosystems.
Analysts who legitimize it, communities who evangelize it, practitioners who demand it.
Your job isn't to convince every buyer.
It's to activate the 10% who become true believers and convince the rest. Campaigns end. Categories compound.
Why work with us
We help B2B companies escape competitive hell by creating and owning new categories instead of fighting in crowded ones.
Q: Why does category design matter now?
Buyers don't start their journey on your website anymore.
They're asking AI tools to explain problems, recommend solutions, and build shortlists before they ever see your brand.
If you're positioned as "better CRM" or "faster analytics," AI lumps you with everyone else.
But if you own a category, if you've defined a NEW problem space, AI repeats your narrative.
Category design shapes how AI describes the problem you solve, what criteria buyers use to evaluate solutions, and who gets discovered first in searches.
Be the comparison point, not a comparison option.
Every major B2B company today created a category. Salesforce created SaaS CRM, HubSpot created inbound, Gong created revenue intelligence. Category creation is the only way to avoid becoming a commodity.
Testimonials
What our clients are saying
I didn't think we would find a team so dedicated and invested in our success.
We are so busy onboarding new clients that we had to hire more staff. We are extremely happy with our partnership.
dimartec brings professionalism and genuine strategic thinking. What stood out most was how invested they were in understanding our business and moving the metrics that actually mattered.
Selected
Work.
Projects
We work with B2B SaaS and Fintech companies that need systems. Growth engines that turn traffic into pipeline. Brand strategies that win categories. RevOps that makes revenue predictable. Built for founders and operators who measure success in ARR, payback period, and funding rounds closed.
©26
2 slots available
Pricing
Category Foundation
Category positioning framework
Market analysis
Strategic narrative development
Core messaging architecture
Competitive reframing strategy
Foundation for market differentiation
Full Category Launch
Complete category design and positioning
Strategic narrative and messaging system
Content ecosystem & TL strategy
Partner relations and market validation
Community building and evangelist activation
Market education and adoption programs
Go-to-market integration across channels
Enterprise engagements available for market-defining category creation and multi-year strategic positioning (18-36 months). Contact us for more information.
FAQ
Your questions, answered.
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