Matt Johnson2 minFintech Start-ups: Why User Generated Content is the Way to Go in 2023As a fintech start-up, it can be hard to stand out in a crowded market. But there's one strategy that's proven to be a game-changer for...
Matt Johnson2 minThe Influencer Invasion of FinTech: To Join or To Resist?There are both pros and cons to using influencers in the marketing strategy of a fintech start-up. Let's start with the pros. Influencer...
Matt Johnson3 minThe Recipe for Success: How Plum Became a Beloved FinTech Brand.There are a few key factors that have contributed to Plum's success as a beloved and trusted fintech brand.
Matt Johnson2 minMarketing Mastery: How Robinhood and Acorns scaled their WealthTech businessIf you're a marketing professional in the WealthTech industry looking to scale your business, take a page from Robinhood and Acorns' book.
Matt Johnson2 minBreaking the Mould: How Fintech Companies Can Stand Out in a Crowded Marketfintech companies can avoid looking and sounding the same by taking a unique approach to branding and marketing.
Matt Johnson2 minFintech Start-ups: How to Communicate Like a Pro (and Avoid Common Pitfalls)How fintech start-ups can build trust and establish themselves as thought leaders.