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The Influencer Invasion of FinTech: To Join or To Resist?
There are both pros and cons to using influencers in the marketing strategy of a fintech start-up. Let's start with the pros. Influencer...
Matt Johnson
2 min read
The Recipe for Success: How Plum Became a Beloved FinTech Brand.
There are a few key factors that have contributed to Plum's success as a beloved and trusted fintech brand.
Matt Johnson
3 min read
Marketing Mastery: How Robinhood and Acorns scaled their WealthTech business
If you're a marketing professional in the WealthTech industry looking to scale your business, take a page from Robinhood and Acorns' book.
Matt Johnson
2 min read
Breaking the Mould: How Fintech Companies Can Stand Out in a Crowded Market
fintech companies can avoid looking and sounding the same by taking a unique approach to branding and marketing.
Matt Johnson
2 min read
Fintech Start-ups: How to Communicate Like a Pro (and Avoid Common Pitfalls)
How fintech start-ups can build trust and establish themselves as thought leaders.
Matt Johnson
2 min read
Grow your business in 2021: Building awareness.
If you’re reading this, it means you’re ready to take your business to the next level. And that’s huge. We’re thrilled to be able to...
Matt Johnson
9 min read
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Sit back and enjoy our latest content. We try to keep things short and sweet here, giving you what you need to know under 3 minutes per article.
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