Matt Johnson4 min readWhat does your boss actually care about?As marketers, we work tirelessly to find winning strategies by analysing a load of different metrics. We look at website visits,...
Matt Johnson9 min readContent marketing guide to increase your search visibility.Content marketing definition. Content marketing is a strategic marketing activity which focuses on providing prospects with valuable and...
Matt Johnson6 min readLink building for SEO.Creating great content isn’t enough when taking on SEO, nor is scattering keywords throughout your blog posts in the hope it will...
Matt Johnson3 min readBuilding topical relevance and authority in SEO.Search engine optimisation can be a daunting subject to get your teeth stuck into. But adopting an SEO strategy is an essential component...
Matt Johnson6 min read3 blogging tactics to quickly boost your SEO.Three blogging tactics that have led to large SEO improvements for some of our clients are building topical relevance, optimising...
Matt Johnson3 min readHow to create buyer personas - FREE template.What are buyer personas? Simply speaking, buyer personas are fictional representations of your ideal customers. The primary goal of...