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  • Matt Johnson

Why FinTechs Should Put People First in Their Marketing Strategy.

As a fintech marketer, you are always looking for ways to stand out in a crowded and competitive industry.

One way to do this is by humanising your marketing and sales efforts and putting people at the heart of your brand story.

A recent study by The Financial Brand found that banks often sabotage the onboarding process by making it difficult and unpersonalised, leading to a high rate of customer attrition.

This highlights the importance of human interaction in the fintech industry, where customers are often looking for a more personal and empathetic experience.

By making your marketing and sales efforts more human-centred, you can differentiate yourself from the competition and create a stronger emotional connection with your customers.

One successful brand that has embraced this approach is Monzo, a UK-based mobile bank.

Monzo's marketing and sales efforts revolve around creating a personal and empathetic customer experience.

From its lively and playful brand voice to its user-friendly app that offers real-time spending notifications and budget tracking, Monzo is all about putting people first.

This human-centred approach has paid off for Monzo, with the brand enjoying a loyal and growing customer base. By focusing on the emotional needs and wants of its customers, Monzo has been able to create a unique and memorable brand experience that sets it apart from its competitors.

As a fintech marketer, it is important to remember that your customers are not just looking for a product or service, they are looking for a solution to a problem, a connection, and an experience that makes their life easier and better.

By focusing on the human aspect of your marketing and sales efforts, you can create a stronger emotional connection with your customers and build a more prosperous and sustainable business.

In conclusion, don't let the complexity of the fintech industry fool you into thinking that it's all about technology and data.

The human element ultimately drives customer loyalty and brand success in the long run. So, embrace the power of human-focused marketing and sales efforts and watch your fintech business soar.


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