Matt Johnson
The High Cost of Poor KYC Processes
A poorly implemented KYC process can prove to be costly in more ways than one. Learn more about the high cost of poor KYC processes.
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Matt Johnson
- 3 min
Fintech Marketing: Is Personalisation Enough?
Written by Matthew Johnson, dimartec Managing Director. Today, I came across an interesting article on The Financial Brand, which delves...
Matt Johnson
- 2 min
Top 3 FinTech Marketing Challenges in 2023.
In this article, we delve into the top three marketing challenges facing FinTech companies in 2023.
Matt Johnson
- 2 min
Why FinTechs Should Put People First in Their Marketing Strategy.
By making your marketing and sales efforts more human-centred, you can differentiate yourself from the competition and create a stronger emo
Matt Johnson
- 2 min
Fintech Start-ups: Why User Generated Content is the Way to Go in 2023
As a fintech start-up, it can be hard to stand out in a crowded market. But there's one strategy that's proven to be a game-changer for...
Matt Johnson
- 2 min
The Influencer Invasion of FinTech: To Join or To Resist?
There are both pros and cons to using influencers in the marketing strategy of a fintech start-up. Let's start with the pros. Influencer...
Matt Johnson
- 2 min
Marketing Mastery: How Robinhood and Acorns scaled their WealthTech business
If you're a marketing professional in the WealthTech industry looking to scale your business, take a page from Robinhood and Acorns' book.
Matt Johnson
- 2 min
Breaking the Mould: How Fintech Companies Can Stand Out in a Crowded Market
fintech companies can avoid looking and sounding the same by taking a unique approach to branding and marketing.
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Sit back and enjoy our latest content. We try to keep things short and sweet here, giving you what you need to knowing under 4 minutes per article.
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