iDenfy

Identity verification trusted by 1,000+ businesses to verify millions of users 3x faster

Integrated growth engine for a fintech scaling across paid, CRO, and AI visibility

Introduction

Performance marketing that doesn't operate in silos

iDenfy is a SaaS identity verification platform competing in a crowded category. They needed a growth partner who could run paid media, optimize conversion, and build long-term visibility; not as three separate projects, but as one unified system. We embedded strategic leadership across paid search, CRO, and AI content to ensure every channel compounded the others, not just reported metrics in isolation.

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Results

One strategy. Three engines. Zero silos.

We built and managed iDenfy's full growth engine: strategic campaign leadership unifying paid, CRO, and AI content under one roadmap; Google and Bing paid search with brand defense, creative testing, and performance optimization; 10 AI-optimized articles per month distributed across Medium, Substack, and authority platforms to capture search and AI engine visibility; CRO audits and ongoing optimization for homepage, blog, and service pages with UX and message hierarchy improvements; design and sales enablement for pitch decks and collateral aligned with campaign insights; and unified performance reporting with attribution audits across HubSpot and ad platforms. Every channel fed the others. Paid drove traffic to optimized pages. CRO insights shaped creative. AI content built authority that lowered acquisition costs over time.