Matt Johnson3 minFintech Marketing: Is Personalisation Enough?Written by Matthew Johnson, dimartec Managing Director. Today, I came across an interesting article on The Financial Brand, which delves...
Matt Johnson2 minTop 3 FinTech Marketing Challenges in 2023.In this article, we delve into the top three marketing challenges facing FinTech companies in 2023.
Matt Johnson2 minWhy FinTechs Should Put People First in Their Marketing Strategy.By making your marketing and sales efforts more human-centred, you can differentiate yourself from the competition and create a stronger emo
Matt Johnson2 minFintech Start-ups: Why User Generated Content is the Way to Go in 2023As a fintech start-up, it can be hard to stand out in a crowded market. But there's one strategy that's proven to be a game-changer for...
Matt Johnson2 minThe Influencer Invasion of FinTech: To Join or To Resist?There are both pros and cons to using influencers in the marketing strategy of a fintech start-up. Let's start with the pros. Influencer...
Matt Johnson3 minThe Recipe for Success: How Plum Became a Beloved FinTech Brand.There are a few key factors that have contributed to Plum's success as a beloved and trusted fintech brand.
Matt Johnson2 minMarketing Mastery: How Robinhood and Acorns scaled their WealthTech businessIf you're a marketing professional in the WealthTech industry looking to scale your business, take a page from Robinhood and Acorns' book.
Matt Johnson2 minBreaking the Mould: How Fintech Companies Can Stand Out in a Crowded Marketfintech companies can avoid looking and sounding the same by taking a unique approach to branding and marketing.
Matt Johnson2 minFintech Start-ups: How to Communicate Like a Pro (and Avoid Common Pitfalls)How fintech start-ups can build trust and establish themselves as thought leaders.