Creating great content isn’t enough when taking on SEO, nor is scattering keywords throughout your blog posts in the hope it will magically appear higher in search results pages. Ultimately, it doesn’t matter how great you think a piece of content is either. It matters how great other people think it is. Google measures this through links to your website, called backlinks. Backlinks are a signal to Google that your site is a high-quality resource that people want to reference