Content marketing agency.
For small businesses looking to attract the right visitors to their site, engage them with valuable content and convert them into leads.
Our content audit will identify all of your existing content to generate valuable insight. We will organise your content via topics and subtopics, identify who the audience is, which stage of the buyer's journey it is for, and so on.
We then evaluate performance, identify gaps and provide thorough recommendations.
Content marketing strategy.
We use our keyword research, buyer personas, the buyer's journey and our content audit to create a content marketing framework that works to generate more organic traffic over time.
Our content strategy provides the foundation for your content marketing efforts for the next year. What's being written, why it's being written, who it's for and much more.
Keyword analysis & research.
We will identify what your audience is searching for online and help you understand the intent behind those searches.
We use this information to inform your content strategy and ensure your site appears in search results when your target audience is looking for the solutions you provide.
After defining your content strategy, we can get to work on producing various forms of content.
From search optimised blogs and videos to infographics, surveys and more. We have your content creation needs covered.
Content marketing services.
the right audience.
The first step in creating a content marketing strategy is to define and understand your target audience.
We hold workshops with your business to uncover their challenges, goals, needs, demographics and more. We then conduct detailed keyword research around what your audience is searching for and conduct a content audit of your current site.
This research allows us to identify current content gaps, opportunities to rank for target keywords and enables us to create a content planning framework.
them with valuable content.
Engaging audiences is about making the content relevant to them. This means producing content for each stage of the buyer's journey so you have resources for people at the awareness, consideration and decision stages of a purchase.
This also means creating a variety of content types to satisfy multiple preferences. Examples include blogs, video, infographics, guides, games, quizzes and much, much more.
website visitors into leads.
People convert online when they trust you. So it doesn't happen overnight.
Building trust starts with making your content relevant to the user and offering unique value, but it also means producing content consistently and pushing it through the right channels so it gets seen regularly.
We will also work with you to create a lead generation strategy which reaches more potential customers, increases your conversion rate and prepares your sales team for better conversations.
What is content marketing?
Content marketing is a strategic business process which focuses on providing your target audience with valuable content to help them overcome their challenges.
Get in touch.
Tell us about your project and we will reply within one working day with ideas on how to move forward.